Module 03
The module combines foundational concepts of media literacy (credibility, sourcing, verification, transparency) with a practical exploration of AI tools relevant for newsrooms. Special emphasis is placed on understanding how algorithms shape information flows, how data trends reveal audience behavior, and how AI-assisted research can support efficient, evidence-based reporting. Through guided exercises, participants explore tools such as Pinpoint, NotebookLM, News Consumer Insights, and Google Trends, learning how to integrate them into daily editorial workflows responsibly.
Journalists, editors, and media professionals who wish to enhance their understanding of AI-supported tools and strengthen their media literacy skills. This training enables participants to responsibly use AI in research, verification, and storytelling, and gives editors the tools to support colleagues in delivering transparent, accurate, and data-driven reporting.
This training can be delivered in Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia, in English or in any of the local languages.
Interactive, tool-based training that blends learning-by-doing with discussion. Participants work directly with real datasets, documents, and trends to understand how AI tools support newsroom decision-making. The methodology includes demonstrations, short individual tasks, group analysis, and discussions about ethical and editorial considerations.
Upon completing the training, participants will be able to:
Use Pinpoint, NotebookLM, News Consumer Insights, Google Trends and other similar tools